In the marketplace, if nobody hears your tree fall, then it does not make a noise, and you get no customers. To use another popular metaphor, you could build the best mouse trap in the history of the world (I almost wrote “…the best mousetrap the world has ever known) but if nobody hears aboutContinue reading “Creating Awareness: If A Tree Falls In The Forest…”
Is your product a Michigan J Frog that sings and dances only for you and a few devotees? Don’t turn into Hapless Harry.
Pitching a startup effectively means telling a story, but rarely in chronological order. Get to the point. Immediately, if not sooner. And what is the point of your pitch for investors? Investors want to earn a return on their investment. Entrepreneurs have to start with this. Explain the investment return potential. I recently reviewed aContinue reading “Pitching the Right Story”
Marketing Isn’t Everything, But… I feel like it is important to point out before getting into the meat of this article that I’m not suggesting that everything is Marketing or related to Marketing. And just to be clear, Advertising and Marketing are not the same thing, although this is a very common misconception. The purposeContinue reading “Almost Everything A Startup Does is Marketing”
We all have heard of the seven stages of grief and how they can’t be avoided. Another thought process requires that people follow a mandatory path before they will buy. Knowing these will help sellers develop messages that move people along the path.
Houses are priced by comparing with similar houses in the neighborhood. If nothing compares with your offering, how should you price?
We touch on this apparent irony in the article “How Much Capital Should I Raise?” The short answer is that investors value liquidity. What is liquidity? It’s the ability to convert an investment to cash so that it can be used for other things: invest in something else; pay for college; buy a house; buyContinue reading “Why Do I Need an Exit Strategy?”
Techies may require an interpreter when talking to investors just as much as investors need interpreters when talking to techies. This article is about how I became an interpreter.
It is important to know how much to ask investors for. This article explores the factors entrepreneurs should consider before making a pitch.